Implementasi Manajemen Humas dalam Membangun Hubungan Sekolah dalam Masyarakat di SDN 1 Mangli Jember

Duwi Sakiatul R; Cindy Syafatur R; Hilmia Rina Aminda; Eka Pujawati; Rofiq Hidayat

doi:10.61132/jmpai.v3i6.1491

Authors

Duwi Sakiatul R Universitas Islam Negeri Kiai Haji Achmad Siddiq Jember
Cindy Syafatur R Universitas Islam Negeri Kiai Haji Achmad Siddiq Jember
Hilmia Rina Aminda Universitas Islam Negeri Kiai Haji Achmad Siddiq Jember
Eka Pujawati Universitas Islam Negeri Kiai Haji Achmad Siddiq Jember
Rofiq Hidayat Universitas Islam Negeri Kiai Haji Achmad Siddiq Jember

DOI:

https://doi.org/10.61132/jmpai.v3i6.1491

Keywords:

Basic Education, Community Participation, Public Relations Management, School-Community Relations, SDN 1 Mangli

Abstract

This study aims to analyze the implementation of public relations management in building school-community relations at SDN 1 Mangli. The research highlights the importance of community involvement as a strategic partner in improving the quality of basic education. The theoretical framework is based on the Excellence Theory, community participation theory, and two-way symmetrical communication relevant to the school’s public relations role. The study employs a qualitative approach with a case study design, involving the principal, teachers, school committee, and parents through interviews, observations, and documentation. Data were analyzed using the Miles & Huberman interactive model.The findings indicate that SDN 1 Mangli has implemented public relations management strategically—not only administratively—but also as a means to foster communication, enhance community participation, and strengthen the school’s positive image. However, challenges remain, including the dominance of one-way communication, limited use of digital media, and the absence of measurable evaluation indicators. This research reveals that elementary schools can adopt modern public relations principles. The study implies the need to strengthen two-way symmetrical communication, optimize digital media utilization, and develop measurable evaluation indicators for school public relations programs.

Downloads

Download data is not yet available.

References

Arikunto, S., & Jabar, C. S. A. (2014). Evaluasi program pendidikan: Pedoman teoritis praktisi pendidikan.

Bungin, B., & Moleong, L. J. A. (2007). Jenis dan pendekatan penelitian: Proses kerja KBL dalam menjalankan program corporate social responsibility di PT. Pelindo. Jurnal, 1, 1–10.

Creswell, J. W., & Poth, C. N. (2016). Qualitative inquiry and research design: Choosing among five approaches (4th ed.). Sage Publications.

Cutlip, S. M., Center, A. H., & Broom, G. M. (2006). Effective public relations (9th ed.). Pearson Education.

Departemen Pendidikan Nasional. (2003). Manajemen berbasis sekolah. Depdiknas.

Epstein, J. L. (2011). School, family, and community partnerships: Preparing educators and improving schools (2nd ed.). Westview Press.

Epstein, J. L., & Van Voorhis, F. L. (2001). More than minutes: Teachers' roles in designing homework. Educational Psychologist, 36(3), 181–193. https://doi.org/10.1207/S15326985EP3603_4

Faiqoh, D. (2019). Supervisi kepala madrasah untuk meningkatkan profesionalisme guru. Jurnal Kependidikan, 7(1), 98–110.

Faiqotul, S. S., Hermawan, D., & Royani, A. (2022). Manajemen sarana dan prasarana pendidikan anak berkebutuhan khusus di Sekolah Luar Biasa Star Kid’s Jember. Leaderia: Jurnal Manajemen Pendidikan Islam, 3(2), 108–118. https://doi.org/10.35719/leaderia.v3i2.207

Firmansyah, Y., & Kardina, F. (2020). Pengaruh new normal di tengah pandemi COVID-19 terhadap pengelolaan sekolah dan peserta didik. Buana Ilmu, 4(2), 99–112.

Grunig, J. E., & Grunig, L. A. (2013). Models of public relations and communication. In Excellence in public relations and communication management (pp. 285–325).

Grunig, J. E., & Hunt, T. (1984). Managing public relations. Holt, Rinehart & Winston.

Grunig, J. E., & Jaatinen, M. (1999). Strategic, symmetrical public relations in government: From pluralism to societal corporatism. Journal of Communication Management, 3(3), 218–234.

Grunig, J. E., Grunig, L. A., & Dozier, D. M. (2002). Excellent public relations and effective organizations: A study of communication management in three countries. Lawrence Erlbaum Associates.

Handayani, M. A., Amalia, C., & Sari, T. D. R. (2022). Pengaruh pengetahuan keuangan, sikap keuangan dan kepribadian terhadap perilaku manajemen keuangan (Studi kasus pada pelaku UMKM Batik di Lampung). EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis, 10(2), 647–660.

Hashimov, E. (2015). Qualitative data analysis: A methods sourcebook and The coding manual for qualitative researchers. Teaching Sociology, 43(3), 381–383.

Haydar, M. H., & Machmuddah, Z. (2024). Implementasi manajemen laba pada stakeholder teori. EKOMA: Jurnal Ekonomi, Manajemen, Akuntansi, 4(1), 749–763.

Hidayah, B., Tsauri, S., & Muhith, A. (2024). Manajemen kesiswaan dalam meningkatkan mutu pendidikan di SMA Unggulan BPPT Darus Sholah Jember. Didaktika: Jurnal Kependidikan, 13(4), 5277–5288.

Kent, M. L., & Taylor, M. (1998). Dialogic theory of public relations. Public Relations Review, 24(1), 55–67.

Kurniawan, D. C., Kuswandi, D., & Husna, A. (2018). Pengembangan media video pembelajaran pada mata pelajaran IPA tentang sifat dan perubahan wujud benda kelas IV SDN Merjosari 5 Malang. Jurnal Inovasi dan Teknologi Pembelajaran, 4(2), 119–125.

Langrafe, T. D. F., Barakat, S. R., Stocker, F., & Boaventura, J. M. G. (2020). A stakeholder theory approach to creating value in higher education institutions. The Bottom Line, 33(4), 297–313.

Malikatuzz, U., Chandraningtyas, A., Sa’adah, M., Rahman, F., & Hidayat, R. (2024). Pengaruh strategi humas UIN Khas Jember terhadap minat calon mahasiswa baru program studi Manajemen Pendidikan Islam 2023. JPPI: Jurnal Pendidikan dan Pengajaran Indonesia, 1(4). https://doi.org/10.62017/jppi.v1i4.1577

Ngadisah, E. H., Suryoputro, A. R., & Suharsono, A. (2021). The ideal position of public relations in the government of Indonesia in Ministry of Cooperative and SMEs. Indonesian Journal of Governance and Social Policy, 2(2), 110–119.

Nuryanti, R. (2019). Penggunaan model pembelajaran kooperatif dengan strategi Team Games Tournament (TGT) untuk meningkatkan hasil belajar matematika pada materi bilangan Romawi bagi siswa tunarungu kelas IV SDLB. Jurnal Asesmen dan Intervensi Anak Berkebutuhan Khusus, 19(1), 40–51.

Putri, D. P. (2018). Pendidikan karakter pada anak sekolah dasar di era digital. Ar-Riayah: Jurnal Pendidikan Dasar, 2(1), 37–50.

Rokhmad, R., Muis, A., & Abidin, Z. (2023). Manajemen fungsi hubungan masyarakat dalam meningkatkan jumlah mahasiswa baru di Institut Agama Islam Syarifuddin Lumajang. Leaderia: Jurnal Manajemen Pendidikan Islam, 4(1). https://doi.org/10.35719/leaderia.v4i1.425

Stocker, F., de Arruda, M. P., de Mascena, K. M., & Boaventura, J. M. (2020). Stakeholder engagement in sustainability reporting: A classification model. Corporate Social Responsibility and Environmental Management, 27(5), 2071–2080.

Tilaar, H. A. R. (2002). Membenahi pendidikan nasional.

Utami, B. S. A., & Kafabih, A. (2021). Sektor pariwisata Indonesia di tengah pandemi COVID-19. JDEP: Jurnal Dinamika Ekonomi Pembangunan, 4(1), 8–14.

Wahyudin, A., Rohman, A., & Fauziah, U. (2023). Implementation of public relations management development at boarding schools in the Smart Society 5.0 era. AL-WIJDÃN Journal of Islamic Education Studies, 8(2), 237–252.

Wallenburg, C. M., & Handfield, R. (2022). Social exchange theory. In Handbook of theories for purchasing, supply chain and management research (pp. 267–282). Edward Elgar Publishing.

Yayuk, S., & Sugiyono, S. (2019). Pengaruh kepemimpinan kepala sekolah dan biaya pendidikan terhadap kualitas proses belajar mengajar serta dampaknya terhadap kompetensi lulusan SMK di Kabupaten Gunungkidul. Jurnal Akuntabilitas Manajemen Pendidikan, 7(1), 84–96.