Shila Radasahila, et al. “Pengaruh Content Marketing, Price Discount, Dan Online Customer Review Terhadap Impulse Buying Parfum ’’Saff & Co’’ Melalui Tiktok Di Surabaya”. Jurnal Manajemen Dan Pendidikan Agama Islam, vol. 3, no. 4, June 2025, pp. 173-84, doi:10.61132/jmpai.v3i4.1246.