Dari Tradisi Ke Modernitas: Manajemen Pemasaran Di Pondok Pesantren

Authors

  • Fahrina Yustiasari Liriwati STAI Auliaurrasyidin Tembilahan

DOI:

https://doi.org/10.61132/jmpai.v2i2.144

Keywords:

Marketing Management, Islamic Boarding School

Abstract

Islamic boarding schools, as traditional Islamic educational institutions, have an important role in forming the character, morals and faith of the younger generation in Indonesia. In facing the demands of increasingly modern times, marketing management has become an integral part of the sustainability and development of Islamic boarding schools. This article discusses the importance of marketing management in the context of Islamic boarding schools, as well as the changes and challenges faced in finding a balance between tradition and modernity. Islamic boarding school marketing management involves identifying the target audience, developing an image and brand, utilizing technology, and measuring and evaluating results. Islamic boarding schools must understand who their potential students are, build a positive image, utilize technology, and measure the effectiveness of marketing efforts. The main challenge is to maintain traditional values ​​while opening up to elements of modernity. This can be achieved with technology integration, a unified approach, and partnerships with the business world. Proper marketing management allows Islamic boarding schools to remain relevant in educating the younger generation who are religiously and morally strong while remaining competitive in an increasingly modern world.Thus, marketing management in Islamic boarding schools is key to maintaining and enhancing their role in society, helping them move from tradition to modernity with success.

 

Downloads

Download data is not yet available.

References

Al-Mubarok, M. Hasyim. (2017). "The Role of Pesantren in Character Education." Jurnal Cendekia: Jurnal Pendidikan dan Pengajaran, 1(2), 167-178.

Abdullah, A., & Elhakim, A. (2018). "Marketing Strategies in Pesantren in Modernity Era: A Case Study of Al-Madina Boarding School, Indonesia." International Journal of Marketing, Communication and New Media, 6(2), 1-14.

Firdaus, M. (2021). "The Role of Marketing in Increasing Enrollment of Islamic Boarding School in Indonesia." Jurnal Ilmu Komunikasi, 18(2), 103-115.

Muhajir, M. (2015). "Islamic Boarding School in Indonesia: Tradition and Modernity." Journal of Indonesian Islam, 9(2), 347-368.

Nawawi, I. A. (2019). "Marketing Strategies in Islamic Boarding School to Attract the Student." International Journal of Scientific Research and Management, 7(11), 45-51.

Nasir, M. (2016). "Pesantren and Islamic Modernity in Indonesia." Al-Jami'ah: Journal of Islamic Studies, 54(1), 137-157.

Suryanto, T. (2020). "Marketing Management in Islamic Boarding School: Case Study of Nurul Hidayah Islamic Boarding School, Yogyakarta." International Journal of Advanced Research and Publications, 4(6), 9-15.

Hamdan, A., & Rismal, M. (2019). "The Role of Marketing in Supporting the Development of Modern Islamic Boarding School (Pesantren)." Journal of Management and Strategy, 10(3), 37-45.

Pardjono, E. A. (2017). "The Role of Marketing Management in the Development of Modern Islamic Boarding School (Pesantren)." Journal of Marketing Management, 12(2), 187-199.

Supriyanto, I., & Mukminin, A. (2016). "Marketing and Innovation in Islamic Boarding Schools: Case Study of Darussalam Islamic Boarding School in Indonesia." International Journal of Education and Research, 4(4), 165-180.

Khairudin, K., & Tanjung, H. (2018). "The Strategy of Marketing in Attracting the Students to Enroll in Islamic Boarding School in Aceh, Indonesia." Global Journal of Management and Business Research: E-Marketing, 18(2), 63-72.

Mardiana, F., & Iriani, E. (2019). "The Role of Marketing in Attracting Student Interest in Islamic Boarding School." Jurnal Ilmiah Manajemen, 7(1), 16-28.

Mujiburrahman. (2016). "Promotion of Pesantren Education: A Study of Three Pesantren in Jombang, East Java, Indonesia." Al-Jami'ah: Journal of Islamic Studies, 54(1), 1-28.

Syafitri, A., & Syarifuddin, S. (2020). "The Role of Marketing Strategy in Enriching the Financial Resources of Islamic Boarding School." International Journal of Science and Research, 9(4), 184-191.

Wulandari, N., & Wahab, A. (2017). "Marketing Strategy of Islamic Boarding School in Indonesia: A Case Study of Darun Nahdloh Pesantren." International Journal of Education and Research, 5(3), 131-140.

Aziz, M. (2018). "Peran Manajemen Pemasaran dalam Pengembangan Pesantren di Era Modern." Jurnal Pesantren dan Pembangunan, 6(1), 13-24.

Fathurohman, A. (2017). "Pemasaran Pesantren dalam Upaya Meningkatkan Kualitas Pendidikan." Jurnal Pendidikan Islam, 6(2), 250-265.

Iskandar, B. (2019). "Pemasaran Pesantren dan Pengaruhnya terhadap Pertumbuhan Pesantren di Indonesia." Jurnal Manajemen Pendidikan Islam, 2(1), 18-33.

Kurniawan, D., & Arifin, Z. (2018). "Strategi Pemasaran Pesantren sebagai Upaya Meningkatkan Partisipasi Masyarakat." Jurnal Ilmu Pendidikan dan Pembelajaran, 2(2), 108-124.

Nurochim, M., & Wahid, A. (2020). "Manajemen Pemasaran Pesantren dalam Meningkatkan Pendaftaran Peserta Didik Baru." Jurnal Pengabdian Kepada Masyarakat, 26(1), 65-76.

Shobah, R. M. (2017). "Peran Pemasaran dalam Meningkatkan Mutu Pendidikan Pesantren." Jurnal Ilmu Pendidikan, 22(2), 203-218.

Sofyan, H. (2019). "Pemasaran Pesantren dan Tantangannya dalam Era Globalisasi." Jurnal Studi Keislaman, 17(1), 45-60.

Sukirman, S. (2018). "Strategi Pemasaran Pesantren dalam Menarik Minat Calon Santri Baru." Jurnal Pendidikan Agama Islam, 6(2), 89-105.

Yasin, A., & Hidayat, R. (2019). "Manajemen Pemasaran Pesantren sebagai Sarana Pengembangan dan Pemberdayaan Pesantren." Jurnal Pendidikan Islam, 8(1), 1-15.

Al-Sanawi, A. (2018). "Manajemen Pemasaran Pesantren dalam Menghadapi Persaingan." Jurnal Ilmiah Pesantren, 6(2), 141-157.

Kamil, S., & Laila, R. (2020). "Penggunaan Media Sosial dalam Manajemen Pemasaran Pesantren." Jurnal Manajemen Pemasaran, 5(1), 31-42.

Munir, S. (2019). "Pengaruh Pemasaran Pesantren Terhadap Minat Masuk Pesantren." Jurnal Pendidikan Pesantren, 5(1), 56-68.

Rakhman, A. (2017). "Manajemen Pemasaran Pesantren dalam Meningkatkan Kualitas Pendidikan." Jurnal Pesantren dan Pembangunan, 5(2), 121-136.

Saifullah, R. (2018). "Strategi Pemasaran Pesantren untuk Menarik Minat Peserta Didik." Jurnal Pendidikan Islam, 7(2), 181-197.

Saputro, B., & Nurhadi, D. (2020). "Pemasaran Pesantren sebagai Upaya Meningkatkan Jumlah Santri." Jurnal Pendidikan Agama Islam, 8(1), 47-62.

Suparman, S., & Asy'ari, A. (2019). "Manajemen Pemasaran Pesantren dalam Meningkatkan Citra dan Reputasi." Jurnal Ilmu Komunikasi, 17(2), 116-130.

Syaifudin, H., & Pratama, R. (2018). "Strategi Pemasaran Pesantren untuk Menghadapi Tantangan Era Digital." Jurnal Manajemen Pendidikan, 7(2), 153-168.

Wahid, M. (2017). "Pengaruh Pemasaran Pesantren terhadap Pertumbuhan Pesantren di Indonesia." Jurnal Pendidikan Islam, 6(1), 30-45.

Zainuddin, A., & Rofi'ie, I. (2018). "Pemasaran Pesantren sebagai Sarana Pengembangan Potensi Pesantren." Jurnal Pengembangan Pesantren, 4(2), 76-90.

Downloads

Published

2024-02-15

How to Cite

Fahrina Yustiasari Liriwati. (2024). Dari Tradisi Ke Modernitas: Manajemen Pemasaran Di Pondok Pesantren. Jurnal Manajemen Dan Pendidikan Agama Islam, 2(2), 130–135. https://doi.org/10.61132/jmpai.v2i2.144

Similar Articles

1 2 3 4 5 6 7 8 9 10 > >> 

You may also start an advanced similarity search for this article.