Pendampingan Pemanfaatan Artificial Intelligence untuk Promosi Produk UMKM bagi Ibu-Ibu PKK Desa Welahan Wetan

Yuni Dwi Anggraeni; Fajar Nur Wibowo; Amelia Zahrotun Khasanah; Novel Dwi Fitrimianto; Didik Aminudin; Radista Anggraeny; Nurrahma Azizah; Khaibar Aziz; Bagas Egi Wijaya; Marsyanda Safira Fildzah; Fahmi Hasnul Hidayat

doi:10.61132/ardhi.v4i4.2212

Authors

Yuni Dwi Anggraeni Universitas Al-Irsyad Cilacap
Fajar Nur Wibowo Universitas Al-Irsyad Cilacap
Amelia Zahrotun Khasanah Universitas Al-Irsyad Cilacap
Novel Dwi Fitrimianto Universitas Al-Irsyad Cilacap
Didik Aminudin Universitas Al-Irsyad Cilacap
Radista Anggraeny Universitas Al-Irsyad Cilacap
Nurrahma Azizah Universitas Al-Irsyad Cilacap
Khaibar Aziz Universitas Al-Irsyad Cilacap
Bagas Egi Wijaya Universitas Al-Irsyad Cilacap
Marsyanda Safira Fildzah Universitas Al-Irsyad Cilacap
Fahmi Hasnul Hidayat Universitas Al-Irsyad Cilacap

DOI:

https://doi.org/10.61132/ardhi.v4i4.2212

Keywords:

Artificial Intelligence, Community Empowerment, Digital Literacy, Digital Marketing, MSMEs

Abstract

Digital marketing creates opportunities for micro, small, and medium enterprises (MSMEs) to broaden promotional reach, yet the use of emerging technologies is still constrained by differences in digital literacy and practical skills. This community service activity aimed to assist women members of the PKK organization in Welahan Wetan Village in understanding and practicing the use of Artificial Intelligence (AI) to support MSME product promotion. The activity was conducted on 27 July 2026 as part of the Universitas Al-Irsyad Cilacap community service program in Ampian Hamlet, Welahan Wetan Village, Adipala District, Cilacap Regency. A participatory approach was applied through needs identification, material delivery, demonstrations, hands-on practice, discussion, and descriptive evaluation. The training covered the use of AI to draft social-media captions, generate marketing-content ideas, support promotional design, and improve product-photo presentation. The activity provided participants with practical experience in using AI as a digital-marketing support tool and encouraged active discussion. Nevertheless, differences in participants’ digital skills and limited device availability remained practical constraints, indicating the need for continued assistance. Practice-oriented mentoring can therefore serve as a relevant introductory strategy for community-level adoption of AI-assisted MSME promotion.

Downloads

Download data is not yet available.

References

Ahluwalia, L., Angelica, S., Permatasari, B., & Putri, A. D. (2023). Implementasi artificial intelligence dan aplikasi digital marketing dalam optimalisasi potensi UMKM Desa Hanura, Pesawaran. COMMENT: Journal of Community Empowerment, 3(1), 32–40. https://doi.org/10.33365/comment.v3i1.292

Andriana, D., Fadilah, J., & Widarti. (2024). Implementasi artificial intelligence (AI) dalam perancangan strategi komunikasi pemasaran produk UMKM. J-IKA, 11(2), 78–89. https://doi.org/10.31294/jika.v11i2.11593

Dewi, I. N., Khaeruman, K., Kusuma, J. W., Tabroni, T., & Hanafiah, H. (2026). Pelatihan penyusunan konten pemasaran digital berbantuan artificial intelligence (AI) bagi pelaku UMKM di Kota Serang. Indonesian Collaboration Journal of Community Services (ICJCS), 6(1), 100–112.

Ghonisyah, G. A. A., & Asyiah, A. K. (2025). The amplification of generative artificial intelligence (AI) in content marketing for women micro-entrepreneurs: Qualitative case study approach. Indonesian Journal of Business and Entrepreneurship, 11(3), 724.

Hamidin, D., Resdiana, W., & Marismiati, M. (2026). Pemberdayaan UMKM melalui pelatihan copywriting berbasis artificial intelligence untuk meningkatkan strategi promosi digital. Jurnal Penyuluhan dan Pemberdayaan Masyarakat, 5(1), 270–278.

Hardinata, S., Utami, C. W., & Sumaji, Y. M. (2024). The factors analysis shaping SMEs: Adoption intention of artificial intelligence technology. Review of Management and Entrepreneurship, 8(2), 114–127. https://doi.org/10.37715/rme.v8i02.4109

Jenita, J., Diharjo, N. N., Kaswoto, J., Wardhani, A. R. S. K., & Hadiyati, R. (2026). Pemberdayaan UMKM berbasis digital marketing dan artificial intelligence untuk meningkatkan daya saing ekonomi lokal. Jurnal Inovasi Penelitian dan Pengabdian Masyarakat, 6(1), 217–227.

Muhardono, A., Sunarjo, W. A., Murty, D. A., Aji, S. B., & Sari, T. L. (2024). Pelatihan optimalisasi konten marketing menggunakan aplikasi artificial intelligence (AI) bagi UMKM Kampoeng Batik Kauman Pekalongan. I-Com: Indonesian Community Journal, 4(3), 1959–1968. https://doi.org/10.33379/icom.v4i3.5108

Nalendra, M. A. S., Caniago, D. P., Hernando, L., Husna, A., Sapitri, R., Kremer, H., ... Nurcholiq, R. (2023). Revolusi digital: Pemanfaatan teknologi AI dalam display produk UMKM olahan hasil laut. Jurdimas (Jurnal Pengabdian Kepada Masyarakat) Royal, 6(4), 673–678. https://doi.org/10.33330/jurdimas.v6i4.2804

Santosa, A. D., & Surgawati, I. (2024). Artificial intelligence (AI) adoption as marketing tools among micro, small, and medium enterprises (MSMEs) in Indonesia. Jurnal Sosial Humaniora, 17(1), 91–102. https://doi.org/10.12962/j24433527.v17i1.20520

Sapirah, Y., Herman, E., Putri, R. D., Hidayat, M. R., Anggara, H., & Andriyani, I. (2026). Pemanfaatan artificial intelligence (AI) untuk pembuatan konten digital marketing pada UMKM Batik Lampung. Aksi Kita: Jurnal Pengabdian Kepada Masyarakat, 2(4), 2329–2339.

Verhoef, P. C., Broekhuizen, T., Bart, Y., Bhattacharya, A., Dong, J. Q., Fabian, N., & Haenlein, M. (2021). Digital transformation: A multidisciplinary reflection and research agenda. Journal of Business Research, 122, 889–901. https://doi.org/10.1016/j.jbusres.2019.09.022